Dover Hall Estate
As a sales intern at Dover Hall Experiences, a premier luxury event company based at the stunning Dover Hall Estate, I gained hands-on experience in high-end event sales and management. While primarily working with the sales team, I also collaborated with the marketing and event management teams to support a variety of initiatives.
My key contributions included:
Developing corporate event sales packages to streamline client offerings.
Creating a comprehensive Standard Operating Procedure handbook for the sales team.
Conducting competitive market research and compiling a competitor pricing analysis.
Gathering and organizing contact information for 500+ corporate clients to expand outreach.
Additionally, I had the opportunity to work at Bartizan and 7 Lady Vineyards, Dover Hall’s sister locations, gaining insight into diverse event spaces and client experiences. This internship deepened my understanding of luxury event sales, operational efficiency, and strategic market positioning.
I designed comprehensive corporate event sales packages to streamline client offerings and enhance the planning experience. Each package included curated sample events featuring unique themes, a custom food and beverage menu crafted by our in-house chef and sommelier, and decor inspiration to align with the luxury aesthetic of Dover Hall Experiences. Additionally, I incorporated engaging activities and compiled a list of vetted and approved vendors, ensuring seamless execution for clients. These packages provided a turnkey solution for corporate events, simplifying decision-making while maintaining the high standards of Dover Hall’s event experiences.
Click on the image to check out my work!
I created a comprehensive Standard Operating Procedure (SOP) handbook for the sales team, serving as a go-to resource for training and daily operations. The handbook provided an in-depth introduction to our two event properties, Dover Hall Estate and Bartizan, along with an overview of the Dover Hall team, sales expectations, and compensation structure. It detailed the sales process from initial inquiry to booking, ensuring consistency and efficiency in client interactions. Additionally, I outlined the nonprofit partnership programs for both venues, equipping the team with essential knowledge to support mission-driven events. This SOP handbook streamlined onboarding and enhanced operational clarity for the sales team.
